Red Bricks Media San Francisco, Jan 2009 - Present
Creative Director managing all aspects of the creative department. Clients include Sony, Estee Lauder, Marvel Comics, Academy of Art University, Hearst and American Express.

Publicis Modem San Francisco, Dec 2004 - Dec 2008
Associate Creative Director on the Hewlett Packard, Clear Channel, Michelin, Microsoft, Sony, Charles Schwab, Intuit, LG Electronics, Jamba Juice, and PayPal accounts. Web sites, print, outdoor, radio and broadcast.

I.D. Society New York, 2004
Freelance copywriter on the Starwood account. Writing promotions and web page content for W Hotels, Sheraton Hotels, British Airways partnerships and additional properties.

McKinney+Silver North Carolina, 2004
Freelance copywriter on the Audi, NASDAQ, and Travelocity accounts.

Frankel/Arc Worldwide Greenwich, CT, 2004
Promo writing for sales kits, signage, in-store display and Web. Kellogg's, Philips Lighting and McNeil Pharmaceuticals.

Heavy Industries New York, 2004
Pitch work for a new telecommunications/technology account. Print, broadcast, Web.

Modernista! Boston, July 2003-Sep 2003
Freelance copywriter on new business pitches for Budweiser and Sprite. Broadcast scripts and print campaigns.

Euro RSCG Circle Boston, July 2002 - July 2003, Associate Creative Director/Sr. Writer
Creative lead for several clients including IKEA, Verizon, The Campbell's Soup Co., Intelsat. Responsibilities include leading creative brainstorms, early stage concepting, team management, client presentations, final executions and quality control.

HUGE Brooklyn, New York, Jan 2002 - Mar 2002
On-site assignments writing pitch/proposal documentation. Assisting with creative concepts for new business. Rewriting all in-house collateral including workbook, case-studies and web site.

I-traffic/AGENCY.COM NYC, Nov 1999 - Aug 2001, Associate Creative Director
Manager of a creative team. Concept developer, copywriter, proofreader, editor and presenter. Creative lead and client contact on all accounts including Disney, General Motors, Sprint, Discovery Channel, Nokia, British Airways, Columbia House.

 

AWARDS

ADDY Award National, 2008 Silver, Interactive Media (Mirco or Mini Sites) -
LG Music

ADDY Award National, 2008 Silver, Interactive Media (Micro or Mini Sites) -
LG Iron Man, Inside the Suit

ADDY Award National, 2008 Bronze, Interactive Media (Internet Commercials) -
Turbo Tax Ping Pong Viral Video

IAC Awards, 2008, Outstanding Websites – LG Chocolate3

ADDY Award National, 2006 Silver, Holiday Self-Promo

ADDY Award Bay Area, 2006 Gold, Holiday Self-Promo

ADDY Award, 2006 Bronze, Sony BX VAIO Consumer print ad campaign (view the ads here)

Macromedia 2003 Max Awards, Best Branding Experience: Pepperidge Farms Goldfish (view screenshots here)

LIAA Award, 2003 Winner, Interactive Media:IKEA/unboring.com

MIMC Award, 2003 Best of Show: Pepperidge Farms Goldfish (view screenshots here)

Cannes Lyons Awards, 2003, Silver Lion: IKEA/unboring.com.

 

EDUCATION

York University Toronto, 1994 Bachelor of Arts (Honors), Major: English

Tel Aviv University Tel Aviv, Israel: 1994 overseas six-month student program