Hitachi
LifeStudio

Academy of Art University
2009-10 Departmental Pages

Marvel Comics
Access the Vault

Plastic Logic
Corp. Site Product Launch

LG Electronics
LG Mobile: Ironman
LG Mobile Launch: Vu
LG Mobile Launch: Chocolate
LG Music
Music Mixer Contest

IKEA
unboring.com

Intuit
TurboTax - Billy's Balls Video

Hewlett Packard
Summer Promo - Takeover
Pro Curve CERN
Pro Curve Security
Pro Curve ISS

Sony
Vaio BX Ad
Winter Spread

Clear Channel
Summer '06 Print Promo
Summer '06 Outdoor Promo

Pepperidge Farms
Goldfish

Starwood Hotels & Resorts
Free Nights

Big Brother Magazine
Joe Strummer - Interview
Tom Waits - Interview
Iggy Pop - Interview

Vice Magazine
Cute Attack!

Dining Out Magazine
Essential Beef

Scion Magazine
Mr. T Super fan - Interview
Ed Begley Jr. - Interview

Sony: Winter spread (1) (2) (3) (4)

Print ad and brochure work. The BX ads were fun because we shot them in a building
that was next door to the San Francisco chapter headquarters of the Hells Angels.
Some people in our camp skipped lunch because the craft services set-up was outside
in a shared parking lot where a wheelie competition was going on for most of the day.
A television spot would have been tough. Someone would have had to go out there
and ask those nice gentlemen to keep the noise down while we were shooting.

Copy

Headline
the element of surprise

Body
The Element of Surprise is made up of the limitless awe that Sony inspires in all of us
each time a new product, technology, or form of entertainment is revealed. Sony does
not believe in a finish line when it comes to innovation. Just when you think they can
do no better, they reinvent the wheel again and again, with even more superiority
than before.

This is the element that reminds us of how richly we can live with the power of Sony.