Winter spread (1) (2)
ad and brochure work. The BX ads were fun because we shot them in a building
that was next door to the San Francisco chapter headquarters of the Hells
Some people in our camp skipped lunch because the craft services set-up
in a shared parking lot where a wheelie competition was going on for most
of the day.
A television spot would have been tough. Someone would have had to go
and ask those nice gentlemen to keep the noise down while we were shooting.
the element of surprise
The Element of Surprise is made up of the limitless awe that Sony inspires
in all of us
each time a new product, technology, or form of entertainment is revealed.
not believe in a finish line when it comes to innovation. Just when you
think they can
do no better, they reinvent the wheel again and again, with even more
This is the
element that reminds us of how richly we can live with the power of Sony.