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Sony: Vaio BX ad (1) (2) (3)

Print ad and brochure work. The BX ads were fun because we shot them in a building
that was next door to the San Francisco chapter headquarters of the Hells Angels.
Some people in our camp skipped lunch because the craft services set-up was outside
in a shared parking lot where a wheelie competition was going on for most of the day.
A television spot would have been tough. Someone would have had to go out there
and ask those nice gentlemen to keep the noise down while we were shooting.

Copy

Headline
TAP INTO OUR LEGACY AS YOU CREATE YOUR OWN.

Body
INTRODUCING THE VAIO® PROFESSIONAL BX SERIES NOTEBOOK FROM SONY.
What will you be remembered for? Your intelligence? Your leadership abilities?
Your 42-foot cigarette boat? Not bad. All achievements in their own rights.
However, memories eventually fade. Legacies do not. Hard work, passion,
talent, vision, and drive create success that lasts long after you’ve left the building.
That’s what we’ve put into all our Sony products and if the architect of a true
legacy is dependent on specific tools, the VAIO Professional BX Series Notebook
is the perfect device to make it all happen.

Call 866-303-7669
Visit sony.com/bx