Pepperidge
Farms: Goldfish (1) (2)
(3) (4)
Strictly
for the kids. Tons of flash, tons of printing activities, plenty of sound
effects
coupled with subtle nutritional information for the parents, kept everyone
happy.
Kids 7-12 were spending upwards of 10-15 minutes on the site in the first
six months
after launch. Do you have kids? 10 minutes in front of a plate of french
fries smothered
in chocolate cake and topped with sparklers is asking too much. Needless
to say, the
client was very pleased with the results.

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