IKEA:
Unboring (click
image below to view site in a new window)
After
partnering with CP+B to turn one of their print pieces into a
digital experience for the furniture giant, I saw an opportunity to create
a fully
immersive site that mimicked the visual and tonal feel of the brand. I
researched
consumer pain-points ( spoke to my wife briefly) and wrote the additional
site
elements In a whimsical, entertaining way that reflected the nature of
a company
that offered you foreign meatballs as part of your shopping process.

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