Packard: Pro Curve ISS
examples speak for themselves, but the really interesting part of my relationship
was working on ProCurve, their networking division. From small business
all the way up to enterprise
sized organizations, I wrote and assisted on all art direction for this
series of global print ads.
Deep research, trade-show meet and greets and many calls with engineers
and tech-wizards who spoke
a language unto their own, I cobbled these ads together without my brain
And they performed quite well.